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Alpha Feeds

Alpha Working Dog Food – Champions of Sustainability And Independent Retailers

By | Alpha Feeds | No Comments

spanielFounded over a century ago, Alpha is a family business, forged on a passion for optimising the health, vitality and performance of your pet with world-class quality foods.

Located on the North Nottinghamshire/Lincolnshire border and firmly established within the pet food industry, The Alpha brand is a trusted and highly reputable name – one synonymous with science, nutrition, excellent service & outstanding value.

This fiercely independent company champions local producers and distributors, with regional farmers growing most of the natural ingredients and shipping them directly to the factory. This firsthand contact with the growers ensures in depth knowledge of our ingredient’s provenance.

Take a walk around Alpha’s manufacturing plant, and you’ll witness the enormous investment made in their team, research, development, factory, packaging and operational systems to ensure that Alpha products dominate the market and continue to deliver excellence.

With a highly dedicated team of skilled people, who are passionate about the quality of their products and the service they provide – Alpha products are now more in demand than ever.

Moreover, not only is this brand consistently providing the market with their innovation, duty of care and flavours; they’re also enormous advocators for sustainability. With an unwavering commitment to the environment; packaging materials used are sourced from sustainable forestry and are 100% recyclable.

Furthermore, Alpha sticks firmly to its values as an autonomous brand and continuously supports independent retailers. You won’t encounter Alpha on the shelves of big-name supermarkets.

Since the first bag rolled off the production line, until now, Alpha continues to ceaselessly champion and cherish their legacy of honesty and quality. Your animal’s health and vitality are their life’s work and with a longstanding commitment to producing nutritional excellence – Alpha products guarantee a healthy, happy and thriving working dog.

Spotlight on a working dog breed: Greyhounds

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dog, greyhound, racingGreyhounds are lean, powerful dogs, with a keen hunting eye and a knack for sprinting. Once owned exclusively by royalty, this magnificent breed dates back to Egyptian times.

Not only are they regal in looks and gentle in character, but they’re also relatively low maintenance. Contrary to popular belief, the breed is more couch potato than a sprinter – needing only one hour of vigorous exercise a day.

Fact file:

  • Lifespan – 10 – 14 years
  • Height – Male: 71–76 cm, Female: 68–71 cm
  • Weight – Male: 27–40 kg, Female: 26–34 kg
  • Temperament – Affectionate, Intelligent, Athletic, Quiet, Even Tempered, Gentle

Movement

Greyhounds, while mostly docile, are very energetic in short bursts. Their action is graceful and elegant, moving smoothly and sleekly with the minimum of effort, and able to turn quickly while in full flight, without losing pace or their balance. They are renowned for incredible speed, used mostly at track races.

Exercise

The Greyhound will live a happy and fulfilled life with one significant workout per day. This session will be full speed, high octane and interactive – this breed loves to play. Many owners take their canine friends ‘lure coursing’ which is an excellent way for them to let off steam whilst also enjoying something they were born to do.

Temperament

Greyhounds usually get on well with other dogs, but instinctually chase cats and other small fluffy animals – and being so lightning-fast, they may catch them, much to the distress of your neighbour.

While this breed may act aloof, and a little nervous around strangers – they’re incredibly loyal and affectionate with their family.

Prey drive

Deeply embedded in the psyche of a Greyhound, chasing down prey is such a powerful instinct, that your neighbour’s cat may be in real peril, should they meet. For this reason, a well-fenced garden is necessary – as greyhounds can jump up to six feet.

Separation anxiety

Highly intelligent and emotional, Greyhounds form strong family bonds and don’t like being left alone for long – they’re the perfect dog for someone who works from home. Greyhounds in isolation are vulnerable to separation anxiety, leading to destructive behaviour. Unfortunately for your sofa, ripping things apart is their way of relieving any stress.

For information on our range of working dog food, including our High Performance and Racer feeds, speak to your local stockist, or get in touch with us through our website.

Spotlight on a working dog: Golden Retriever

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golden retriever, dog, working dog, gundog, gun dogGolden Retrievers are a gundog breed that were originally trained to find live game and retrieve any game that had been shot and wounded.

They first came from black Wavy Coated Retrievers crossed with the Tweed Water Spaniel, which gave them their distinctive yellow coat. In 1913 the Golden Retriever Club was formally recognised by the Kennel Club.

The fact that these dogs are incredibly easy to train, as well as calm natured, makes them ideal working dogs to work with people and other dogs. This includes roles such as guide dogs, tracking and explosives detection.

Fact file:

  • Lifespan – 10+ years
  • Height – Female: 51–56 cm, Male: 56–61 cm
  • Weight – Female: 25–32 kg, Male: 30–34 kg
  • Popularity – They are the 2nd most popular dog in the UK
  • Nickname – Goldies

Temperament:

Golden Retrievers are very hardworking, playful and loving dogs that are incredibly intelligent and easy to train. They are a popular family dog as well as a working dog, because of their gentle nature and are great with children, given early socialising.

They are described as very kind, as well as fun-loving and with a streak of mischief too. They seem to tick every box which may well be the reason they are the second most popular dog in the UK.

Exercise:

Golden Retrievers love frequent exercise and being outdoors. Their high energy levels, ability to track and love of water make them ideal dogs for hunting and exploring.

Grooming:

They have a very thick, medium length coat that requires grooming 2 or 3 times a week to keep it in tip-top condition. Their thick coats help to keep them warm all year round.

Working Roles:

Their ability to sniff out and retrieve downed game over both land and water gained them huge popularity as gundogs, but they also make excellent sporting dogs, assistance dogs, working with the police and military.

For any information on our range of working dog food and your local stockists, contact us or get in touch with us on 0844 8002234 for more information.

The importance of providing the right nutritional diet for working dogs

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Although quality nutrition is important for all types of dogs, working dogs require the best quality nutrition available in order to endure a higher amount of exercise.

Just like with humans, canine nutrition is closely connected to both their physical wellbeing. The right kind of diet helps them not only run faster and for longer, but will help them to avoid fatigue, it will help to keep their muscles working hard and their blood flowing too.

Working dogs are more prone to accidents

Due to the high-risk nature of their working day, working dogs benefit from a stronger immune system. They face much higher amount of physical stress due to demanding activities, and a quality nutritional diet will help them to recover quickly from any injury or illness.

Working dogs need to be alert more than regular dogs

A nutritional diet also helps dog build a better nervous system. When a nervous system benefits from nutritional support it can help to promote alertness and improve concentration levels of the working dog.

Working dogs need their energy levels to last longer

Due to the long hours and endurance they face during their working day, working dogs need a significant amount of protein in their diet, the recommended minimum is 18-25% of protein to feel good, but this can go as high as 32% depending on the type of work they undertake.

Working dogs need to be fed well from an early age

Nutritional support from a young age can help a dog to develop everything they need for their working life. This includes well-developed muscles, bones, and joints, which are all particularly important for a working dog. Alpha Sporting Puppy food is ideal for young working dogs and puppies – https://www.alphafeeds.com/product/alpha-sporting-puppy-15kg-and-3kg/.

How much should you feed your dog?

This varies depending on breed and size of your dog, but the easiest way to determine how much to feed your dog is to adjust their food intake to maintain their optimum body weight and condition. Always refer to the recommended portion size on the back of the packet as a useful guide.

A leaner build is best for a working dog. In general, this means that ribs should be easily felt but not obviously seen, and there should be a waist visible from the side and above. Lean dogs also live longer and have fewer joint problems.

Browse our range of working dog food here to give your working dog everything they need from their nutrition – https://www.alphafeeds.com/product-category/dog/.

If you have any questions about any of our dog food products, please get in touch on 0844 800 2234 and we’ll be happy to help.

Alaskan Malamute

Spotlight on a working dog breed: Alaskan Malamute

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Alaskan Malamutes are very solid dogs as they were originally bred to pull sledges. Often mistaken for Huskies, Malamutes are actually larger which makes them an excellent working dog breed.

Today, Alaskan Malamutes are best suited to very active homes and an outdoor lifestyle. With thick coats and a strong desire to pull, run and roam, they enjoy an active working life.

Fact file:

Lifespan – 10+ years

Height – 56-64cm

Weight – 34-39kg

Popularity – They are currently the 50th most popular dog in the UK

Temperament:

Alaskan Malamutes are an extremely cheerful and energetic dog. They are great with families, children, other dogs and, although they can be quite a handful, they are definitely one of the friendliest of the large dog breeds. In fact, they make terrible watchdogs because they approach everyone in a friendly way. They are also one of the most patient breeds, which makes them a great companion for puppies and children.

Hunting instinct:

Alaskan Malamutes have a great natural instinct to hunt. They are pack dogs that were bred to run, hunt and work together in a pack, so their pack mentality is strong too. They often pull on their lead until properly trained due to their hunting instinct.

Stubbornness:

Northern dogs and Alaskan in particular are extremely stubborn as well as prone to boredom. This means they like to be mentally challenged with their work and activities. They prefer stimulation over resting.

Grooming:

Alaskan Malamutes have double coats which give them extra warmth in cold temperatures, and this means they shed regularly. They need daily brushing to keep them comfortable and professional grooming twice a year is recommended.

 

For any information on our range of working dog food and your local stockists, click here or get in touch with us on +44(0) 844 800 2234.

How serious is my gundog’s eye or ear injury? Signs to look out for…

By | Alpha Feeds | No Comments

A gundog, by nature, is at higher risk of eye and ear injury due to their active lifestyles. However, active dogs are also incredibly resilient and often mask injuries that could turn more serious if left untreated.

So, what signs should you look out for after a day out in nature?

Squinting – If your dog is squinting and has tears coming from an eye, they may have scratched their cornea. If the eye surface has been damaged, you could also see the third eyelid coming over across the eye.

Saline eye drops can help to reduce irritation but if problems persist you must visit the vet. If the injured eye has a smaller pupil it could be a sign of uveitis and can lead to long-term damage if not seen to.

Swollen eyes with discharge – Running through long grass with dust or pollen can cause conjunctivitis which shows as red, swollen eyes and sometimes with a green discharge.

If the dog is rubbing its eyes, it’s time to step in. Cold black tea or saline drops can help to give the eyes temporary relief, but if the eyes are still producing discharge the following day, it’s best to see your vet.

Cloudy eyes – Cloudy eyes are common in dogs of an older age, but if your dog’s eyes are rapidly whitening it could be due to cataracts and a vet should be contacted immediately.

Surgery can help to recover eyesight from cataracts.

Bulging eyes – Red, bulging eyes are often severely painful for your dog. This can be either one eye or both and can be brought on by infection or a tumour behind the eye.

Glaucoma is another factor which could be either due to damage or an inherited disease in some breeds. Either way, you must seek medical attention as an emergency.

Lots of head shaking – Ears can easily catch grass seeds that can get trapped into the ear canal, causing pain and lots of head shaking in an attempt to free them.

Sometimes the seeds dislodge themselves but if the head shaking continues, then a trip to the vet is usually required for removal. Remember to never poke anything into your dog’s ear.

Bleeding from cuts on ears – Ear cuts seem to bleed more than other areas. The best thing to do is apply pressure and a head bandage, to prevent further bleeding or irritation.

If bleeding persists, it’s time to go to the vet.

If you’re worried about your dog’s health, always seek professional advice from your vet by calling your local surgery. For information on First Aid in the Field.

Why ferrets make wonderful animals

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Sadly, ferrets are very misunderstood animals. There is a common misconception that ferrets can be difficult to care for and are often mistaken for rodents. This, however, cannot be farther from the truth – not only do ferrets make lovable pets, but they are also very effective working animals.

About ferrets

Ferrets originate from the carnivore family of the Mustelidae and their closest ancestor is the European polecat so they are very curious and love to explore, often assessing most items with their mouths and nose. They rely on their senses of smell, taste and hearing as their eyesight is quite poor.

Ferrets use postures and vocalisations to indicate emotions. It is important to explore the behaviours of your breed of a ferret to ensure that you understand key emotions such as when they are feeling excited, an excited ferret will make a ‘dook’ sound.

As well as using smell to hunt, ferrets use scent to communicate with each other. They can tell if another ferret is male or female, strange or familiar and if the mark was left recently or a day ago, just by sniffing a mark left by the other ferret’s bottom.’

They become familiar with their ferret friends by using smell to hunt and communicate with each other. Don’t panic if your ferret sleeps between 18 and 20 hours a day don’t panic, that’s the sign of a healthy Ferret.

Caring for a ferret

A ferret can be both great fun and a treasured companion, but it is also important to realise that they can be quite challenging and a big responsibility and long-term commitment – healthy ferrets can live up to 10 years of age, however, their average lifespan is 6 years.

It is also very important to provide your ferret with a healthy, balanced diet which is why Alpha Ferret Feast has been carefully formulated as a premium complete diet to meet all the nutritional needs of working, pet and show ferrets of all ages.

Why Alpha Feeds Ferret food?

  • 36% Protein
  • Wholesome Ingredients – No Added Artificial Colours or Flavours
  • High-Quality Chicken & Fish Proteins
  • Fish Meal & Linseed for Essential Omega 3 Oils – Aids Healthy Skin & Coat Condition
  • Crunchy Extruded Nugget to Help Clean Teeth
  • Nutritionally Formulated for Health and Vitality
  • Easy to Digest and Highly Palatable
  • With Taurine Added

It is also very important to provide your ferret with a healthy, balanced diet. Ferrets are obligate carnivores, which means they need to eat meat to survive. That being said, they should never be given cat or dog food, which is full of plant matter that ferrets cannot digest.

Be sure to stick to dry food specifically provided for ferrets or indeed, provide fresh meat. Ferrets are also lactose intolerant and dairy can really harm them. Feeding your ferret a healthy, balanced diet will ensure they are fit to endure a full day’s work.

Where to find them:

The best place to find a working ferret is with a reputable breeder. Always be sure to visit the breeder, see how they keep their kits and also how knowledgeable the breeder is. A good breeder will be able to provide advice, support and the equipment you will require.

springer spaniel

Can rescue dogs be good gundogs?

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The success of a rescue dog becoming a good gundog relies heavily on the breed, age and agility levels of each individual dog.

Breeds such as English Springer Spaniels are quite often found in rescue centres, after their owners underestimate their high-energy levels and need for regular exercise. Sometimes gundogs that have already been trained to be gundogs can even be found in rescue centres, when gamekeepers are made redundant or find that they simply have too many dogs for their need.

Where to look for a rescue gundog:

You’ll find a dedicated rescue and rehoming charity for virtually every gundog breed out there. Not only is this a reminder of how many dogs need to be rehomed, but it means there are many to choose from and there is likely to be one in your area. While rarer breeds may have only a single rehoming organisation, other breeds such as Labradors and spaniels have many.

Rescue dogs are surprisingly adaptable:

Dogs are amazingly adaptable creatures and have the ability to adjust to a new environment very quickly. There’s a saying “you can’t teach an old dog new tricks” but this simply isn’t true and the majority of trainers will tell you this.

Although there might be a learning curve, a dog can soon be taught to retrieve with both speed and style, as well as actually drop the catch at the end too.

Rehoming is good for the dog, good for the charity and good for the owner:

For many people, having a rescue dog becomes a way of life and they would never consider buying a puppy again. It’s important to find out as much as you can about any rescue dog, what their temperament is like, their history and their age, and bear in mind that the charity will try and find out as much as possible about you as possible too.

Remember, rehoming is taken very seriously:

For example: Springer Spaniel Rescue lists nine strict rules that apply to anyone who wants to rehome a spaniel. The rules are, however, very sensible because if they applied to everyone then there would be far fewer dogs in need of rehoming in the first place. Questions range from previous experience or knowledge of the breed, to having the financial security to pay for veterinary treatment.

Where should I start looking?

An internet search is the best way to start looking for a dog that needs rehoming, check for good charities in your area and be sure to leave your details with them if nothing is right for you at the time.

trials

‘The food of champions?’ That’s pretty bold!

By | Alpha Feeds, Reports, Results | No Comments

(Photo credits: John Lord, Angela Lord, Matthew Shin)

That’s a pretty big claim in anyone’s book so the first response to that bold statement is inclined to be “Yeah sure thing! Got anything to back that up with?”

The British Siberian Husky Racing Association (BSHRA) has recently concluded its 23rd season of competition and for the last few seasons we have enjoyed support from Alpha Feeds to promote its High Performance brand.

Meetings take place between mid-November and the first weekend of March and all the placings are hotly contested throughout the entire season; so much so that all classes are electronically timed to 1/100th of a second.

These dog teams aren’t a ‘hobby’, (running them at races is a hobby!) they’re a way of life, totally immersive, and at times it seems that our whole existence revolves around these beautiful, manic racing machines. Certainly, it takes year round time and effort in spades to keep these beasts exercised right and fed right.

But let’s be clear, the likes of Sir Mo Farrah or Dina Asher-Smith don’t achieve their success by sitting around on the couch eating chips; and that’s precisely why Alpha High Performance is a perfect fit for the siberian husky racing world.

On looking through the BSHRA medal placings, it becomes apparent fairly quickly that the people at Alpha have a perfect right to their claim!

Gold and Silver in the 8 dog class, Gold and Bronze in the 6 dog and Gold in the 4 dog class. It continues… Silver in the Bikejor, Silver and Bronze in the 2 dog, Gold and Silver in the Scooter. Every competitor in the Junior 2 dog class and Gold and Bronze in the Junior 1 dog class. Further, our Junior 2 dog champion Holly has a string of European and World successes including a junior Gold at the WSA World Championships!

You can’t argue with the facts; they’re there for all to see.
So when you read the tagline ‘The food of champions’, you can see that Alpha have already proved their point – #fuelledbyalpha!


Steve Rooke – Champion 8 dog class


Tim Hart – Champion 6 dog class


Kev Spooner – Champion 4 dog class and silver medallist 8 dog class


Steve Winkworth – 5th place 3 dog class


Tim Purser – silver medallist 2 dog class and Bikejor class


Andrew Gibson – Champion Scooter class


Holly Gibson – Champion Junior 2 (11-16 years) class
(also won Junior Gold at the WSA World Championships)


Harry Hart – Champion Junior 1 (8-11 years) class

Here’s a full list of top 5 positions won by dog teams using Alpha High Performance

The full set of results is available here

8 dog teams
Gold       Steve Rooke
Silver      Kev Spooner

6 dog teams
Gold       Tim Hart
Bronze   Luke Nicholls

4 dog teams
Gold       Kev Spooner
4th          Kirk Robinson

Bikejor
Silver      Tim Purser
4th          Sarah Gunby-Price
5th          Andrew Gibson

3 dog teams
5th          Steve Winkworth

2 dog teams
Silver      Tim Purser
Bronze   Andrew Gibson

Scooter
Gold       Andrew Gibson
Silver      Jenna Cooper

Junior 2 dog
Gold       Holly Gibson
Silver      James Spooner
Bronze   Lucy Ransome
4th          Abigail Spooner

Junior 1 dog
Gold       Harry Hart
Bronze   Ryan Watson

Steve Rooke
BSHRA

Alpha Feeds working dog

Why do working dogs love our food?

By | Alpha Feeds | No Comments

At Alpha, we pride ourselves on making high-quality dog food that working dogs not only love, but that keeps them fit and healthy, keeping them ready to tackle their working day.

Alpha pet foods contain only the finest ingredients combined to create optimum nutritional advantage. Most of our ingredients are locally produced to guarantee, quality, freshness and traceability…and we only source vitamins and other supplements from the most reputable suppliers.

The Alpha range suits a wide variety of working dogs, with four categories which are suited to how active your working dog is.

Our first category is: Less Active – Rest/Play/Senior

Dog foods for less active dogs provide controlled energy sources for working dogs at rest and seniors.

  • Alpha Worker Maintenance – 19% protein and 8% oil
  • Alpha Sensitive – 20% protein and 10% oil

Our second category is: Active – Training/Working
Complete recipes that provide the balanced nutrition required by active dogs.

  • Alpha Adult Maintenance Sporting Dog – 22% protein and 10% oil
  • Alpha Sensitive Extra – 25% protein and 12% oil

Our third category is: Very Active – Racing/Competing
Nutritionally formulated to help promote healthy muscle development and deliver boundless energy and stamina to cope with the most demanding and challenging events.

  • Alpha High Performance – 32% protein and 20% oil
  • Alpha Racer – 28% protein and 15% oil

And finally, we have: Puppy/Junior

A range of high-quality Alpha dog food that has been specially adapted to suit younger dogs:

  • Alpha Sporting Puppy – 29% protein and 17% oil
  • Alpha Junior and Active Field Nuggets – 25% protein and 12% oil

Working dogs love our food because of the fresh ingredients and the balanced proteins, oils and carbohydrates for enhanced stamina and work rate. This food is designed to keep dogs active, to keep their energy levels high, and to keep them happy and healthy.

Plus, within each category, we offer a sensitive option that contains no soya or dairy, no artificial colours or flavours, and are wheat gluten free:

  • High Performance
  • Sensitive
  • Sensitive Extra
  • Sporting Puppy

To find your nearest stockist, click this link: https://www.alphafeeds.com/online-stockist/

Or if you have any questions about our products, please contact our team directly on 0161 7900487 and we’ll be happy to help.

terrier

Spotlight on a working dog breed: Border Terriers

By | Alpha Feeds | No Comments

A Border Terrier is an obedient, affectionate, easily trained, and relatively low maintenance working dog breed, closely related to the Bedlington and Dandie Dinmont.

Their coat is naturally dirt repellent, they don’t tend to snore or drool and they are less aggressive than other traditional terriers. Although bred to work, these are dogs that love being part of the family, so human contact is a must.

Fact file:

  • Lifespan – 12 – 15 years
  • Height – Males 27 cm, Females 25 cm
  • Weight – Males 5 – 6 kg, Females 4 – 5 kg
  • The border accounts for 25% of the 28,000 terriers registered with the KC in 2011.

Intelligent

Like most working dogs, Border Terriers are highly intelligent and quickly learn directions and cues. Bred for jobs that require lots of decision making and concentration skills, such as rat hunting, these dogs are highly intelligent and need to regularly exercise their brains.

Working role

They were originally bred to go long distances and run alongside horses in hunts, they also had to be strong and stout to control foxes. They have always been bred for their working qualities and are skillful underground (digging and tunnelling) as well as above ground (chasing and tracking). 

Friendly

Border Terriers are happy dogs who generally get along well with everyone from children to strangers. They are vocal around new people and unfamiliar noises but then their friendliness will take over once they are comfortable. They are happiest when part of the family, around humans.

Easy to groom

These dogs have hard, wiry coats that enable them to withstand wet and cold, and they come in four main colour variations; red, grizzle and tan, blue and tan, and wheaten. Periodic stripping (every five to six months) will keep your dog looking neat and tidy.

High energy

Border Terriers have a powerful drive to hunt and dig, as well as an energy level that enables them to keep up with hunters on horseback. They have also been known to chase, attack and even kill neighbourhood cats, squirrels or other small animals due to their strong instincts.

Companionship

Border Terriers thrive when they’re with their people and aren’t meant to live outdoors with little human interaction. They are best described as wonderful companions who play hard and love harder.

Adaptable

These dogs are quite adaptable to different circumstances, possibly due to the huge mixture of similar breeds. Country Life describes them best, as: “Less bouncy than the Jack Russell, more rugged than the Norfolk, more assertive in stance than the Dandie Dinmont or the Bedlington-to which he’s related-and more cuddly-looking than his neighbour, the Lakeland, the border’s pansy-shaped face, wise, dark eyes and pepper-and-salt markings give him the enquiring, professorial air of an otter poking its whiskers above the water.” Perfection.

History

Did you know that the border terrier may well be one of the oldest terriers in Great Britain? As seen in many of the great hunt paintings, they have been used as a hunt terrier by the border Foxhounds since 1869. They were recognised as a breed by the British Kennel Club in 1920 with the formation of the Border Terrier Club and, although never having reached the ring-show popularity of other terriers, they have remained very true to their original form and function.

For any information on our range of working dog food and your local stockists, click here or get in touch with us on +44(0) 844 800 2234.

dog jumping

How to use treats to train your dog

By | Alpha Feeds, Training | No Comments

Food is one of the most powerful motivators for dogs which is why it is such an effective tool when used in obedience training – it can be one of the best ways to reinforce positive behaviour and makes learning much more enjoyable for them.

Some trainers argue that treats are only suited for non-professional trainers, but there are numerous training books that support the method, particularly when your dog is first learning.

Treats can help build positive reinforcement when introducing tools such as a whistle and when your dog is young enough to be distracted more easily, but remember that treat training doesn’t have to be long term – it can simply help your dog get to grips with what you’re asking to do.

So, here are some rules and tips which could help you out when training your working dog with treats:

  1. Treats should be small and quick to eat
    The edible rewards you use should depend on your dog and how much reward you want to give it, however we recommend choosing treats that can be broken up, free from artificial additives and tasty such as our training treats – they are also wheat gluten free.
  2. Reward during a calm state
    If food excites your dog then remember to wait for it to calm down before rewarding with a treat. We want to reinforce calm behaviour rather than excitable.
  3. Reinforce rather than bribe
    Use treats between verbal praise and affection. The goal is to not have to bribe your dog with proof of a treat every time, but to reinforce the good behaviour after reacting well to instruction.
  4. Reward each step, not just the finale
    Rewarding progress is a great way of saying to your dog “yes, that was good!”, even if the entire command wasn’t met. They will eventually work out which reactions are good and get ever closer to the goal.
  5. Introduce a whistle or clicker
    If you’re worried about overdoing the treats or becoming a distraction for other dogs with treats in your pockets, then you can introduce a whistle or clicker alongside a treat. Then slowly fade out the treats until the dog understands what that clicker or whistle noise means.