High-value, high-quality food for dogs who aren’t afraid to get their paws dirty.

Over the last 100 years, we’ve learned that proper dogs require proper food to maintain peak performance. Alpha is packed full of everything your dog needs and nothing they don’t. Our no-nonsense approach allows us to provide you with high-quality, locally sourced food at a price point that makes it as palatable for you as it is for your dog.

Don't follow; lead the pack by choosing an independent, British pet food brand with championship heritage.

We have a full range of nutritious, great-value recipes and treats for dogs, cats and ferrets. So whether you're devoted to dogs, crazy about cats or fascinated by ferrets, we've got you covered.

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RECIPES FOR DOGS

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RECIPES FOR CATS

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RECIPES FOR FERRETS