No fuss, no drama, just good quality products at a great price

Alpha Feeds is proudly owned by the modern and sustainable food producer, Cranswick plc. We’ve been making dog food since the ’60s; like all good businesses, we started with a bloke in a garden shed when our founder couldn’t find the food he wanted for his dogs. This led him to develop his own recipe, which he started making for himself and his mates. This independent spirit remains in the identity of the Alpha Feeds that you see today.

We’ve grown a lot over the years, and our factory has seen huge investment to ensure that we continue to deliver great quality products that meet the needs of today’s working dogs, ferrets and cats too. Being based on the Nottinghamshire, Lincolnshire border sees us perfectly positioned to work with local farmers to buy naturally nutritious produce straight from the field.

We have a top team of nutritionists who understand the needs of working dogs, ensuring we develop the optimum fuel to deliver the performance you want day after day. Our team is a family, and we pride ourselves on offering the kind of customer service we would like to receive. Some of the team have been with us for over 15 years, so we know what we’re talking about, and we’re proud of the products we make.

We make food that we want to feed our animals, no fuss, no drama, just good quality products at a great price.

Don't follow; lead the pack by choosing a British brand with championship heritage.

We have a full range of nutritious, great-value recipes and treats for dogs, cats and ferrets. So whether you're devoted to dogs, crazy about cats or fascinated by ferrets, we've got you covered.