Delivering balanced nutrition to working animals for over a century

We are a family business which was established over 100 years ago and our passion is to optimise the health, vitality and performance of your pet by providing world class quality foods. The Alpha brand is a very well established, highly reputable name within the pet food industry & is synonymous with high quality nutrition, extensive ranges, superlative service & excellent value.

Take a look around Alpha’s manufacturing plant and you will see the huge investment that we have made in our people, research, development, new plant, packaging and operational systems to ensure that our products lead the market. Located in North Nottinghamshire most of the natural ingredients are grown by local farmers and shipped directly to the factory. This helps us to ensure that all our products are fresh and gives us total traceability.

Alpha is the number one name in pet foods. Our expert nutritionists have created an unrivalled range of quality products with scientifically formulated recipes to satisfy all species and breeds.

We have a highly dedicated and skilled team of people who care about the quality of the products they make and the service that they provide. Alpha products are now more in demand than ever with scientifically formulated recipes to suit dogs & ferrets.

Dog Food

Our Experts

Ferret Food

We have a highly dedicated and skilled team of people who care about the quality of the products they make and the service that they provide. Alpha products are now more in demand than ever with scientifically formulated recipes to suit all breeds.

Your animal’s health and vitality is our passion and we are committed to providing exceptional service and outstanding value.

We are committed to nutritional excellence and we expect your pet to thrive on our food as much as we thrive on making it.

• Nutritionally formulated complete balanced diets. Fed & recommended by professional trainers and breeders.

Our latest news stories…

Spotlight on a working dog breed: Border Terriers

| Alpha Feeds | No Comments

A Border Terrier is an obedient, affectionate, easily trained, and relatively low maintenance working dog breed, closely related to the Bedlington and Dandie Dinmont. Their coat is naturally dirt repellent,…

How to use treats to train your dog

| Alpha Feeds, Training | No Comments

Food is one of the most powerful motivators for dogs which is why it is such an effective tool when used in obedience training – it can be one of…