EVERYTHING YOUR DOG NEEDS AND NOTHING THEY DON’T
Over the last 100 years, we’ve learned that proper dogs require proper food to maintain peak performance. Alpha is packed full of everything your dog needs and nothing they don’t. Our no-nonsense approach allows us to provide you with high-quality, locally sourced food at a price point that makes it as palatable for you as it is for your dog.
Don't follow; lead the pack by choosing an independent, British pet food brand with championship heritage.
We have a full range of nutritious, great-value recipes and treats for dogs, cats and ferrets. So whether you're devoted to dogs, crazy about cats or fascinated by ferrets, we've got you covered.
Fed & recommended by professional trainers and breeders.
Trainers and breeders know the importance of high-quality nutrition when developing a dog’s speed, endurance, strength and overall wellbeing. Our balanced and nutritionally complete recipes contain the perfect blend of protein, carbs, fats and vitamins to ensure your dog starts fast and finishes strong.