Founded over a century ago, Alpha is a family business, forged on a passion for optimising the health, vitality and performance of your pet with world-class quality foods.
Located on the North Nottinghamshire/Lincolnshire border and firmly established within the pet food industry, The Alpha brand is a trusted and highly reputable name – one synonymous with science, nutrition, excellent service & outstanding value.
This fiercely independent company champions local producers and distributors, with regional farmers growing most of the natural ingredients and shipping them directly to the factory. This firsthand contact with the growers ensures in depth knowledge of our ingredient’s provenance.
Take a walk around Alpha’s manufacturing plant, and you’ll witness the enormous investment made in their team, research, development, factory, packaging and operational systems to ensure that Alpha products dominate the market and continue to deliver excellence.
With a highly dedicated team of skilled people, who are passionate about the quality of their products and the service they provide – Alpha products are now more in demand than ever.
Moreover, not only is this brand consistently providing the market with their innovation, duty of care and flavours; they’re also enormous advocators for sustainability. With an unwavering commitment to the environment; packaging materials used are sourced from sustainable forestry and are 100% recyclable.
Furthermore, Alpha sticks firmly to its values as an autonomous brand and continuously supports independent retailers. You won’t encounter Alpha on the shelves of big-name supermarkets.
Since the first bag rolled off the production line, until now, Alpha continues to ceaselessly champion and cherish their legacy of honesty and quality. Your animal’s health and vitality are their life’s work and with a longstanding commitment to producing nutritional excellence – Alpha products guarantee a healthy, happy and thriving working dog.