November 2019

Founded over a century ago, Alpha is a family business, forged on a passion for optimising the health, vitality and performance of your pet with world-class quality foods.

Located on the North Nottinghamshire/Lincolnshire border and firmly established within the pet food industry, The Alpha brand is a trusted and highly reputable name – one synonymous with science, nutrition, excellent service & outstanding value.

This fiercely independent company champions local producers and distributors, with regional farmers growing most of the natural ingredients and shipping them directly to the factory. This firsthand contact with the growers ensures in depth knowledge of our ingredient’s provenance.

Take a walk around Alpha’s manufacturing plant, and you’ll witness the enormous investment made in their team, research, development, factory, packaging and operational systems to ensure that Alpha products dominate the market and continue to deliver excellence.

With a highly dedicated team of skilled people, who are passionate about the quality of their products and the service they provide – Alpha products are now more in demand than ever.

Moreover, not only is this brand consistently providing the market with their innovation, duty of care and flavours; they’re also enormous advocators for sustainability. With an unwavering commitment to the environment; packaging materials used are sourced from sustainable forestry and are 100% recyclable.

Furthermore, Alpha sticks firmly to its values as an autonomous brand and continuously supports independent retailers. You won’t encounter Alpha on the shelves of big-name supermarkets.

Since the first bag rolled off the production line, until now, Alpha continues to ceaselessly champion and cherish their legacy of honesty and quality. Your animal’s health and vitality are their life’s work and with a longstanding commitment to producing nutritional excellence – Alpha products guarantee a healthy, happy and thriving working dog.

Greyhounds are lean, powerful dogs, with a keen hunting eye and a knack for sprinting. Once owned exclusively by royalty, this magnificent breed dates back to Egyptian times.

Not only are they regal in looks and gentle in character, but they’re also relatively low maintenance. Contrary to popular belief, the breed is more couch potato than a sprinter – needing only one hour of vigorous exercise a day.

Fact file:

• Lifespan – 10 – 14 years
• Height – Male: 71–76 cm, Female: 68–71 cm
• Weight – Male: 27–40 kg, Female: 26–34 kg
• Temperament – Affectionate, Intelligent, Athletic, Quiet, Even Tempered, Gentle

Movement

Greyhounds, while mostly docile, are very energetic in short bursts. Their action is graceful and elegant, moving smoothly and sleekly with the minimum of effort, and able to turn quickly while in full flight, without losing pace or their balance. They are renowned for incredible speed, used mostly at track races.

Exercise

The Greyhound will live a happy and fulfilled life with one significant workout per day. This session will be full speed, high octane and interactive – this breed loves to play. Many owners take their canine friends ‘lure coursing’ which is an excellent way for them to let off steam whilst also enjoying something they were born to do.

Temperament

Greyhounds usually get on well with other dogs, but instinctually chase cats and other small fluffy animals – and being so lightning-fast, they may catch them, much to the distress of your neighbour.

While this breed may act aloof, and a little nervous around strangers – they’re incredibly loyal and affectionate with their family.

Prey drive

Deeply embedded in the psyche of a Greyhound, chasing down prey is such a powerful instinct, that your neighbour’s cat may be in real peril, should they meet. For this reason, a well-fenced garden is necessary – as greyhounds can jump up to six feet.

Separation anxiety

Highly intelligent and emotional, Greyhounds form strong family bonds and don’t like being left alone for long – they’re the perfect dog for someone who works from home. Greyhounds in isolation are vulnerable to separation anxiety, leading to destructive behaviour. Unfortunately for your sofa, ripping things apart is their way of relieving any stress.

For information on our range of working dog food, including our High Performance and Racer feeds, speak to your local stockist, or get in touch with us through our website.