February 2019

At Alpha, we pride ourselves on making high-quality dog food that working dogs not only love, but that keeps them fit and healthy, keeping them ready to tackle their working day.

Alpha pet foods contain only the finest ingredients combined to create optimum nutritional advantage. Most of our ingredients are locally produced to guarantee, quality, freshness and traceability…and we only source vitamins and other supplements from the most reputable suppliers.

The Alpha range suits a wide variety of working dogs, with four categories which are suited to how active your working dog is.

Our first category is: Less Active – Rest/Play/Senior

Dog foods for less active dogs provide controlled energy sources for working dogs at rest and seniors.

• Alpha Worker Maintenance – 19% protein and 8% oil
• Alpha Sensitive – 20% protein and 10% oil

Our second category is: Active – Training/Working
Complete recipes that provide the balanced nutrition required by active dogs.

• Alpha Adult Maintenance Sporting Dog – 22% protein and 10% oil
• Alpha Sensitive Extra – 25% protein and 12% oil

Our third category is: Very Active – Racing/Competing
Nutritionally formulated to help promote healthy muscle development and deliver boundless energy and stamina to cope with the most demanding and challenging events.

• Alpha High Performance – 32% protein and 20% oil
• Alpha Racer – 28% protein and 15% oil

And finally, we have: Puppy/Junior

A range of high-quality Alpha dog food that has been specially adapted to suit younger dogs:

• Alpha Sporting Puppy – 29% protein and 17% oil
• Alpha Junior and Active Field Nuggets – 25% protein and 12% oil

Working dogs love our food because of the fresh ingredients and the balanced proteins, oils and carbohydrates for enhanced stamina and work rate. This food is designed to keep dogs active, to keep their energy levels high, and to keep them happy and healthy.

Plus, within each category, we offer a sensitive option that contains no soya or dairy, no artificial colours or flavours, and are wheat gluten free:

• High Performance
• Sensitive
• Sensitive Extra
• Sporting Puppy

To find your nearest stockist, click this link: https://www.alphafeeds.com/online-stockist/

Or if you have any questions about our products, please contact our team directly on 0161 7900487 and we’ll be happy to help.

A Border Terrier is an obedient, affectionate, easily trained, and relatively low maintenance working dog breed, closely related to the Bedlington and Dandie Dinmont.

Their coat is naturally dirt repellent, they don’t tend to snore or drool and they are less aggressive than other traditional terriers. Although bred to work, these are dogs that love being part of the family, so human contact is a must.

Fact file:

• Lifespan – 12 – 15 years
• Height – Males 27 cm, Females 25 cm
• Weight – Males 5 – 6 kg, Females 4 – 5 kg
• The border accounts for 25% of the 28,000 terriers registered with the KC in 2011.

Intelligent

Like most working dogs, Border Terriers are highly intelligent and quickly learn directions and cues. Bred for jobs that require lots of decision making and concentration skills, such as rat hunting, these dogs are highly intelligent and need to regularly exercise their brains.

Working role

They were originally bred to go long distances and run alongside horses in hunts, they also had to be strong and stout to control foxes. They have always been bred for their working qualities and are skillful underground (digging and tunnelling) as well as above ground (chasing and tracking). 

Friendly

Border Terriers are happy dogs who generally get along well with everyone from children to strangers. They are vocal around new people and unfamiliar noises but then their friendliness will take over once they are comfortable. They are happiest when part of the family, around humans.

Easy to groom

These dogs have hard, wiry coats that enable them to withstand wet and cold, and they come in four main colour variations; red, grizzle and tan, blue and tan, and wheaten. Periodic stripping (every five to six months) will keep your dog looking neat and tidy.

High energy

Border Terriers have a powerful drive to hunt and dig, as well as an energy level that enables them to keep up with hunters on horseback. They have also been known to chase, attack and even kill neighbourhood cats, squirrels or other small animals due to their strong instincts.

Companionship

Border Terriers thrive when they’re with their people and aren’t meant to live outdoors with little human interaction. They are best described as wonderful companions who play hard and love harder.

Adaptable

These dogs are quite adaptable to different circumstances, possibly due to the huge mixture of similar breeds. Country Life describes them best, as: “Less bouncy than the Jack Russell, more rugged than the Norfolk, more assertive in stance than the Dandie Dinmont or the Bedlington-to which he’s related-and more cuddly-looking than his neighbour, the Lakeland, the border’s pansy-shaped face, wise, dark eyes and pepper-and-salt markings give him the enquiring, professorial air of an otter poking its whiskers above the water.” Perfection.

History

Did you know that the border terrier may well be one of the oldest terriers in Great Britain? As seen in many of the great hunt paintings, they have been used as a hunt terrier by the border Foxhounds since 1869. They were recognised as a breed by the British Kennel Club in 1920 with the formation of the Border Terrier Club and, although never having reached the ring-show popularity of other terriers, they have remained very true to their original form and function.

For any information on our range of working dog food and your local stockists, click here or get in touch with us on +44(0) 844 800 2234.