was successfully added to your cart.

Monthly Archives

March 2021

Alpha Cat Mix – now available to purrr…chase directly from the Alpha Feeds website

By | Alpha Feeds | No Comments

cute catAlpha Cat Mix has traditionally been sold through our independent stockists and wholesale channels to an ever-growing and loyal customer base of cat owners and cat breeders across the UK. This fact, combined with the Pet Food Manufacturers Association (PFMA) annual report 2021, which states that there are now 12 million cats enjoying life as pets in the UK just means it makes complete sense for us to launch our Alpha Cat Mix on our website.

cat foodThis means cat owners and breeders alike are now able to conveniently purchase directly from the Alpha Feeds website.

What’s in Alpha Cat Mix?

Alpha Cat Mix contains a variety of ingredients that come together with quality meat and fish to provide everything your cat needs nutritionally in each tasty meal. Being 100% complete you know your cat is getting all the protein, vitamins and minerals it needs.

All the ingredients are carefully cooked in order to ensure that digestion is optimised. Each delicious meal contains…

  • 32% Protein
  • Added Taurine – an essential amino acid
  • Extracts of Yucca Schidigera to aid digestion

Our Cat Mix is also…

  • A complete and balanced, nutritionally formulated diet for cats
  • Highly digestible
  • Extremely palatable

Why Alpha Feeds?

Established over 100 years ago, our greatly reputable name is synonymous with high quality nutrition, extensive ranges, superlative service & excellent value.

Located in North Nottinghamshire, Alpha’s manufacturing plant has full control over research, development, packaging and operational control, meaning we are confident that every bag of food we send out to our customers is of the highest quality. Furthermore, most of the natural ingredients in our feeds are grown by local farmers and shipped directly to the factory, ensuring all our products are fresh and have a positive impact on the environment.

States Michaela Armstrong, Sales Manager at Alpha Feeds, “Alpha Cat Mix is a great and tasty option for the felines in your life, we are huge cat lovers here at Alpha HQ and only use the finest ingredients of which we would want to eat ourselves”.

Experts in nutrition

Here at Alpha Feeds, we have a highly dedicated and skilled team of people who care about the quality of the products that we make and the service that we provide. Alpha products are now more in demand than ever with scientifically formulated recipes to suit dogs, ferrets and cats too.

Alpha is the number one name in pet foods. Our expert nutritionists have created an unrivalled range of quality products with scientifically formulated recipes to satisfy all species and breeds – why settle for anything less for your feline friend?

Buy Now

Alpha Cat Mix is available in two 10kg flavoured bags: Alpha Cat Mix Meat and Alpha Cat Mix Fish. Buy Online today on the Alpha Feeds website.

How to help resolve your dog’s bad behaviour

By | Uncategorised | No Comments

Most dogs have some form of ‘bad’ behaviour that owners would like to correct. This behaviour can range from minor issues such as pulling on a lead, through to aggression, which can have far more serious consequences.

Some bad behaviour may never have been corrected at the puppy stage, such as jumping up at people, but bad behaviour can also be a new and unexpected trait in your dog. If the latter is the case, this could mean that your dog is unhappy, sick, or has developed a new fear or anxiety, so it’s important to understand what your dog is trying to tell you.

What is classed as bad behaviour?

What we see as ‘bad behaviour’ may actually be a fun game for your dog – your new shoes may simply appear to be a fabulous new chew toy. Barking at other dogs may not be bad behaviour but the result of your dog feeling overwhelmed.

Your dog’s bad behaviour can not only have a major impact on their health, but also your happiness. So, it’s important to take this behaviour seriously as soon as you see any early signs of issues, especially with things like aggression, which can be dangerous.

Common ‘issues’ that can be classed as bad behaviour include:

  • Pulling on the lead
  • Fear of loud noises
  • Phobias or anxiety
  • Jumping up at people
  • Barking at other dogs or people
  • Recall problems
  • Aggression
  • Destructive behaviour
  • Toileting in the house
  • Humping
  • Attention seeking

How to correct bad behaviour

No matter the breed of dog, from Great Dane to Jack Russel, one rule is always the same – the earlier you approach an issue, the higher chance you’ll have of working with your dog to fix it. Even an old dog can learn new tricks.

Reward Based Training

This technique can be successful if your dog’s behavioural problem is related to a breakdown or lack of training at a young age. This method rewards good behaviour and ignores or aims to re-shape the bad.

If you are able to find the cause of your dog’s bad behaviour and work out what you want to train your dog to do instead, then this method can be really effective. For instance, if your dog pulls on a lead, don’t tell them off. Simply stand still and wait for them to stop pulling and for the lead to slacken. Once it does, reward your dog and continue walking, repeating the process as and when required. The method does require patience but can be the simplest way of correcting behavioural issues.

Dog Trainer

If you try by yourself and don’t succeed or if you simply do not have the confidence or patience to address behavioural issues alone, then for straightforward behavioural problems, such as poor recall or jumping, a reputable trainer is recommended.  A weekly training class could make a world of difference, resulting in a content dog and a happy owner.

Usually, these classes come with ‘homework’, in which you will practice correcting this bad behaviour in your own time too, usually adopting reward-based training, as above.


For dogs displaying panic with loud noises, aggression, general anxiety or withdrawn behaviour, you should seek the advice of a veterinary professional.

A vet will be able to check your dog for any underlying health problems – if a dog is in pain or is feeling unwell, this can cause their behaviour to become problematic. If a health issue is found, medical treatment may correct bad behaviour. If, however, your dog is given the all clear, your vet can offer some help and advice but also may recommend a dog behaviourist to help you correct the issues that you are experiencing.

Dog Behaviourist

Dogs who are excessively destructive, or who bark the house down in your absence, could benefit from the help and guidance of a qualified behaviourist for their more complex issues. These behaviours are generally an attribute of underlying emotional distress, or anxiety and fear.

A behaviourist will work with both you and your dog to find the root of the problem, creating a training plan for you to undertake, which should correct poor behaviour. This strategy may involve a mix of reward-based training, socialisation, and other methods.