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Monthly Archives

February 2021

Say hello to @the_kelp_twins. Alpha’s latest sponsor recipients and all around CaniCross superstars.

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dogs, sun

Alpha Feeds would like to introduce our new CaniCross trail blazers Rocky and Rubble! These two gorgeous Kelpies (Australian sheep dogs) are owned by Leigh Collins. The trio are currently completing #100milesinfebruary to keep active and maintain their CaniCross fitness levels during lockdown.

Leigh has always been a keen runner, so it was only natural that when she became a dog owner, she discovered and fell in love with CaniCross. She has been CaniCross running with Rocky and Rubble for 3 years now, and both she and the boys love getting out; exploring new trails and meeting up with new people.

CaniCross has enabled Leigh to build a great relationship with her dogs and it has really helped them to create a team bond.

Being high energy dogs, CaniCross is not only great for Kelpies physically but also mentally. The sport is a great way for you and your dog (of any breed) to get fit together and make the most of the great outdoors. After a great time exploring trails, you can enjoy some hard-earned rest and snuggle time with your dog(s), providing you with the best of both worlds. What’s not to love about that?

Rocky and Rubble have taken part in a few organised CaniCross races and the boys have pulled Leigh in to podium places in all events. There are in fact lots of organised CaniCross races all over the U.K, where you can put your training in to action. There are also lots of different types of events from fun runs, night runs to two-day events; all open to all abilities, breeds and sometimes multiple dogs.

If you aren’t competitive, CaniCross is also a great way to get out, socialise and meet new people. Check out your local area for CaniCross groups, many groups will have equipment you can try to see if you and your dog enjoy the sport. Facebook is a good place to search for these groups.

Here are Leigh’s top tips for a successful and enjoyable CaniCross experience…

  • Remember to use a well fitted CaniCross harness for your dog. Never run a dog on a neck collar.
  • Your dog should be over 12 months old to partake in CaniCross.
  • You should build your dog(s) fitness and miles up slowly.
  • Use simple commands to help work together as a team. Left, right, steady and go are all good examples of this..
  • The human must always be behind the dog and never in-front dragging the dog.

Fuelled by Alpha Feeds

Despite how well your dogs are bred and trained, they cannot give the very best results if their diet does not provide their bodies with the nutrients they require both during and after each race.

This year Rocky and Rubble are really focusing on endurance, as well as speed, and are excited to put their training to the test.

The pair enjoy Alpha High Performance, the ultimate in performance dog feed. Our nutritionally formulated feed ensures excellent body development, optimum muscle and bone advancement and boundless energy in order to exceed the rigours of racing.

Alpha High Performance has been designed to meet the requirements of dogs in training, brood bitches and pups.

So, if you are considering CaniCross racing this year be sure to fuel your dog from the inside with a feed that will give them what they need to succeed.

Why not get out there with your four-legged best friend and give it a go? We are excited to see what adventures you and the wonderful Rocky and Rubble get up to this year.


By | Alpha Feeds, Food | No Comments

Whether changing your dog’s diet for health reasons or because they have stopped eating their current food, it is essential to make the switch gradual. Changing food overnight can shock a dog’s digestive system, leaving him bloated and experiencing pain and diarrhoea.

Reasons to switch

A bowl half full

The most common reason people look to switch their dog’s food is that their dog has simply ‘gone off’ their current food and is no longer eating it. If you have persevered with an old food and are still finding that you are throwing away more than he is eating – it may be time to switch.

Food Allergies

Symptoms of canine food allergies include vomiting and diarrhoea, skin infections and chronic itching. However, food allergy’s in dogs are rare. If your dog is displaying any of the above symptoms, talk to your veterinarian before changing your dog’s diet – you may find that their symptoms are not connected to their diet at all.


If your dog is diagnosed with diabetes or kidney disease, your vet will most likely recommend a dietary change.

Careful food management will help to controls one of the above conditions, acting as a medicine. For example, foods with a lower glycemic index are digested, absorbed, and metabolised slower, causing a lower rise in blood glucose and insulin levels. Good nutrition can also slow down the progression of kidney disease.

The right diet can also support heart disease, liver problems and vitamin deficiency. In the case of any diagnosed disease, pet owners should follow the advice of their vet.

A change in activity levels

A shift in the seasons can spell significant changes in your dog’s exercise levels. In turn, this shift will affect the amount of food he requires and will need a calculated adjustment to match his energy outputs.

Many working dogs will vary in activity levels throughout the year. In the current lockdown, even those who should be busy right now may be finding themselves more rested than usual due to shoots, competitions and trails being cancelled, to name a few.

How to change your dog’s diet

With careful planning, you can successfully transition your dog to a new food within two weeks. Take it slowly to avoid a host of digestive discomforts. And, in the event of an illness or allergy – always follow the instructions of your vet.

Be sure to refer to feeding tables on the new dog food packaging as feeding amounts can vary between feeds and for specific breeds. If you are changing your dog’s diet to treat a weight problem, this is especially important. Weigh your dog regularly and, in turn, weigh out the exact amount of food in accordance with the brand’s feeding guidelines.

Day 1-3: Introduce a small quantity of the new food. This can be at any time during the day but for the first few days, keep his supper the same as usual to keep his stomach settled last thing. This gradual introduction will help get his palette used to the new flavours and hopefully leave him wanting more.

Day 4-10: Begin to reduce the quantity of current food and simultaneously increase the volume of new food. Serve the two as one meal; switching too quickly can result in an upset digestive system.

Day 10-14: By week two, the old food should be almost a distant memory, and by day fourteen, he’ll be eating the new food only.

Transitioning in this gradual pattern will alleviate any stress on your pet’s stomach while getting him used to a new flavour and texture. It is also important to note that you’ll need to adjust the feeding quantities accordingly if you give your dog treats. This may be most relevant to those currently training their working dogs.

Feed your dog the food of champions

Alpha is the number one name in pet foods. Our expert nutritionists have created an unrivalled range of quality products with scientifically formulated recipes to satisfy all species and breeds.

The Alpha brand is a very well-established, highly reputable name within the pet food industry and is synonymous with high-quality nutrition, extensive ranges, superlative service and excellent value.

Visit our website to see our full range of dog food and find your local stockist today.