BETTER,
NOT BETA.

#GRAINFREE

 

FEED SMART,
WORK SMART.

#WORKINGMAINTENANCE

 

START FAST &
FINISH STRONG.

#ALPHARACER

FREE SHIPPING ON ORDERS OVER £29.00

High-value, high-quality food for dogs who aren’t afraid to get their paws dirty.

EVERYTHING YOUR DOG NEEDS AND NOTHING THEY DON’T

Over the last 100 years, we’ve learned that proper dogs require proper food to maintain peak performance. Alpha is packed full of everything your dog needs and nothing they don’t. Our no-nonsense approach allows us to provide you with high-quality, locally sourced food at a price point that makes it as palatable for you as it is for your dog.

VIEW RANGE

Don't follow; lead the pack by choosing an independent, British pet food brand with championship heritage.

We have a full range of nutritious, great-value recipes and treats for dogs, cats and ferrets. So whether you're devoted to dogs, crazy about cats or fascinated by ferrets, we've got you covered.

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RECIPES FOR DOGS

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RECIPES FOR CATS

alphafeeds

RECIPES FOR FERRETS

Latest news

Mar 30 in Alpha Feeds

Alpha Cat Mix – now available to purrr…chase directly from the Alpha Feeds website

Alpha Cat Mix has traditionally been sold through our independent stockists and…
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Mar 9 in Alpha Feeds

How to help resolve your dog’s bad behaviour

Most dogs have some form of ‘bad’ behaviour that owners would like…
Read More