FEED SMART,
WORK SMART.

#WORKINGMAINTENANCE

 

MAX ENDURANCE.
MAX STRENGTH.

#HIGHPERFORMANCE

 

PROPER FOOD,
FOR PROPER DOGS.

#GRAINFREE

FREE SHIPPING ON ORDERS OVER £29.00

Great value, high-quality food for dogs who aren’t afraid to get their paws dirty.

EVERYTHING YOUR DOG NEEDS AND NOTHING THEY DON’T

Over the last 100 years, we’ve learned that proper dogs require proper food to maintain peak performance. Alpha is packed full of everything your dog needs and nothing they don’t. Our no-nonsense approach allows us to provide you with high-quality, locally sourced food at a price point that makes it as palatable for you as it is for your dog.

VIEW RANGE

Don't follow; lead the pack by choosing a British brand with championship heritage.

We have a full range of nutritious, great-value recipes and treats for dogs, cats and ferrets. So whether you're devoted to dogs, crazy about cats or fascinated by ferrets, we've got you covered.

alphafeeds

RECIPES FOR DOGS

alphafeeds

RECIPES FOR CATS

alphafeeds

RECIPES FOR FERRETS