PROPER FOOD,
FOR PROPER DOGS.

#GRAINFREE

 

FEED SMART,
WORK SMART.

#WORKINGMAINTENANCE

 

MAX ENDURANCE.
MAX STRENGTH.

#PERFORMANCE

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Great value, high-quality food for dogs who aren’t afraid to get their paws dirty.

EVERYTHING YOUR DOG NEEDS AND NOTHING THEY DON’T

Since the 1960’s, we’ve learned that proper dogs require proper food to maintain peak performance. Alpha is packed full of everything your dog needs and nothing they don’t. Our no-nonsense approach allows us to provide you with high-quality, locally sourced food at a price point that makes it as palatable for you as it is for your dog.

VIEW RANGE

Don't follow; lead the pack by choosing a British brand with championship heritage.

We have a full range of nutritious, great-value recipes and treats for dogs and ferrets. So whether you're devoted to dogs or fascinated by ferrets, we've got you covered.

alphafeeds

RECIPES FOR DOGS

alphafeeds

RECIPES FOR FERRETS

Fed & recommended by professional trainers and breeders.

Trainers and breeders know the importance of high-quality nutrition when developing a dog’s speed, endurance, strength and overall wellbeing. Our balanced and nutritionally complete recipes contain the perfect blend of protein, carbs, fats and vitamins to ensure your dog starts fast and finishes strong.

 

“Great tasting, packed full of energy and goodness!”
K9 Velocity