No fuss, no drama, just good quality products at a great price

With over 100 years of history Alpha Feeds is proudly owned by the modern and sustainable food producer, Cranswick plc. We’ve been making dog food since the ’60s; like all good businesses, we started with a bloke in a garden shed when our founder couldn’t find the food he wanted for his dogs. This led him to develop his own recipe, which he started making for himself and his mates. This independent spirit remains in the identity of the Alpha Feeds that you see today.

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